TV most promising form of new media


In yesterday’s “Lifestream” column, Steve Rubel shares results from a Forbes survey of chief marketing officers re. 2010 budgets and focus areas. There are some interesting comments from Steve, and some useful information in the survey itself. Still, you can just imagine a report like this coming out when television was a new medium: “TV seen as the single-most promising form of new media!”   

Until the next time…

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